PRIVACY POLICY

Welcome to our Privacy Policy, outlining how we collect, use, and safeguard your personal information when you engage with or make purchases through our website,  www.nwmpa.com.au (referred to as the “Site”).

COLLECTION OF PERSONAL INFORMATION

When you visit our Site, we automatically gather specific details about your device, such as your web browser, IP address, time zone, and select cookies stored on your device. As you navigate the Site, we also gather information about the specific web pages or products you view, the referring websites or search terms that led you to our Site, and how you interact with our platform. We refer to this collected data as “Device Information.”

We utilize various technologies to collect Device Information:

• “Cookies”: These are data files placed on your device that typically contain an anonymous unique identifier. For detailed information on cookies and how to manage them, please visit http://www.allaboutcookies.org.

• “Log files”: These files track actions on the Site, including your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.

• “Web beacons,” “tags,” and “pixels”: These electronic files capture information on your Site browsing activity.

Additionally, when you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers, PayPal account information, Afterpay or Zip.co details), email address, and phone number. This information is referred to as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we encompass both Device Information and Order Information.

UTILIZATION OF PERSONAL INFORMATION

We primarily use the Order Information we collect to fulfill orders placed through the Site, which includes processing payments, arranging shipments, and providing invoices and/or order confirmations. Additionally, we use this Order Information to:

• Communicate with you;

• Assess our orders for potential risks or fraudulent activities; and

• Provide you with information or advertisements related to our products or services, based on your preferences.

We employ the Device Information we gather to help identify potential risks and fraud, particularly through IP address analysis, and to enhance and optimize our Site. This optimization includes generating analytics about how our customers navigate and engage with the Site and evaluating the effectiveness of our marketing and advertising initiatives.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third-party service providers to assist us in utilizing your Personal Information, as described above. For instance, we rely on Shopify to operate our online store. You can find more information about how Shopify handles your Personal Information here: https://www.shopify.com/legal/privacy. Additionally, we utilize Google Analytics to gain insights into how our customers interact with the Site. You can learn more about Google's usage of your Personal Information here: https://www.google.com/intl/en/policies/privacy/. Furthermore, you can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests, or safeguard our rights.

BEHAVIORAL ADVERTISING

As outlined above, we use your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you. For further details on how targeted advertising operates, please visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising via the following platforms:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please be aware that we do not alter our Site’s data collection and usage practices in response to Do Not Track signals from your browser.

YOUR RIGHTS

If you are a European resident, you possess the right to access the personal information we hold about you and request corrections, updates, or deletions. To exercise this right, please contact us via the contact information provided below.

Furthermore, if you are a European resident, please note that we process your information to fulfill contracts we may have with you (for example, if you place an order through the Site) or to pursue our legitimate business interests as outlined above. Additionally, please be aware that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

Upon placing an order through the Site, we retain your Order Information for our records unless you request its deletion.

MINORS

Our Site is not intended for individuals under the age of 12.

CHANGES

We may periodically update this privacy policy to reflect changes in our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For additional information about our privacy practices, inquiries, or complaints, please reach out to us via email at sales@nwmpa.com.au or by mail using the provided contact details.